Steve Jobs (1955-2011) taught that innovation should not be shackled by a rigid focus on process. Organizations that have succeeded risk becoming bureaucratic at the expense of innovation. This is why some very successful companies like Apple, Google and Microsoft hire non-technical people — graphic designers, psychologists, sociologists — to work in technical design teams. They have made a treasure box out of their out-of-the-box thinking.
A process that was revolutionary in its time can still succeed again and again that it is standard. An example from athletics is the Fosbury Flop. This technique is named after Dick Fosbury (1947-2023) who introduced it in the Mexico Olympics of 1968. Before Fosbury, high jumpers primarily used the straddle or scissors techniques to clear the bar, front facing it. The Fosbury Flop, however, involves the athlete approaching the bar at an angle, then jumping with their back facing the bar, arching their body over the bar, and finally landing on their shoulders and upper back on the mat. The crowd laughed at the gangly civil engineering student, until they didn’t. Fosbury won gold and set a world record on October 20, 1968. It’s been the only way to fly since then.
Dick Fosbury died of lymphoma 18 days ago.
Efficient tweaking requires that we can trace any improvement (or lack of it) to a specific change. This is simply the scientific method: one variable at a time. And at no point do we take our eyes off the prize or off the competition.
Also, when we tweak specific parts of the system, we have to watch out that the change doesn’t crash the system.
Tiger Woods (1975- ), one of the most successful golfers in history, has tweaked his swing many times throughout his career. He has worked with various coaches to refine his technique, to improve his game, and to adjust to an aging body. Most of the changes came with winning championship, while one did little to overcome his physical injuries. Still, Woods is able to draw from a variety of technical know-how, allowing him to adjust to the circumstances in ways that can only be described as genius.
In contrast, Greg Norman (1955- ) focused too much on technique during the 1996 Masters Tournament. Norman was leading by six strokes going into the final round, but rather than relying on his natural instincts and maintaining his usual game plan, he started to focus excessively on his technique. This led to a breakdown in his swing mechanics, resulting in a disastrous final round allowing Nick Faldo (1957- ) to win in one of the most significant collapses in golf history.
I, too, had to overcome my fascination for writing techniques. I fell in love with Aristotle’s Syllogism, Minto’s Pyrmaid, Toulmin’s Diagram, in that order over the years. Only recently did I become more flexible. Now I tell my students not to think of technique except during editing, and to break “rules” when it would improve their writing. I now recommend they write their research papers in the first person just to tell the story; we edit later. When a student really has a problem with overthinking I suggest she change the text color to white and type like crazy.
Let me end with the Tale of the Murderous Mantis.

There once lived a Murderous Mantis who had horrific reputation as an assassin without equal. He could remain motionless for days, waiting for the perfect moment to strike. One day while stalking Bodacious Butterfly, Murderous Mantis did not notice Bored Bird that happened to stop by for some much needed entertainment. “What amazing concentration!,” thought Bored Bird, and then he ate Murderous Mantis.
Alternate between looking at the forest and the trees.
Survive.
(Q.C. 230330)







