Chris Gardner asked: “What makes you want to wake up in the morning and then do it all over again?”
A lot what we do we do because we need to. Administrative tasks, firefighting, routine activities like doing the groceries. We’re not very good at these. Gardner, however, directs our attention to perhaps just one activity during the day that makes everything else worth going through.
We need to identify what that is.
Now, before going further I may need to adjust some of my narrative surrounding the issue of whether writing is what makes my heart sing. Although I do need to write as PART of my professional tasks, I keep telling myself that it’s not the kind of writing I dream of, that is, to write as my PROFESSION.
Carmine Gallo, in The Storyteller’s Secret, tells the story of a man who had such doubts, Joel Osteen. He didn’t think he could be a good speaker. His father was a pastor and a great preacher who had a spot on a network. When his father died, Osteen thought about giving up the spot thinking he could never sustain it. But thanks to his wife, Osteen kept the slot, and soon found that he could speak. Joel Osteen is now one of the most successful public speakers in the world.
Osteen had more than talent. His wife, she is essential. He had contacts, an audience, and a reputation. His success represents 1/10,000 of all those who will try to replicate his history, because they do not have all these other factors that are not emphasized in a communications book.
Osteen is not the best public speaker in the world. But having these other factors surrounding him means that he occupies a high place in a “hyphenated” niche. In other words, he may be in the top 25% of public speakers, and at the top 25% of pastors, but at the top 1% of public speaker-pastors. Hyphenated.
So, an aspiring writer can succeed if he were in the top 25% of writers in terms of skill, and then be in the top 25% of something else. Find out what these areas are, and we could answer Gardner’s question confidently.
I would put myself in the top 25% of writers in terms of skill with the English language, because I actually teach technical writing. Like anybody else, I put myself in the top 1% of people who know my perspective on things. But having a perspective is not the same as being good at telling it. Specifically, telling a good story around one’s idea requires skill in storytelling and faith in the story.

One of my friends is very good at storytelling, Samantha Lucas. She approached the publishing company Ukiyoto with a proposal to talk about life, relationships and the craft of writing from her perspective. They liked it, and now they’re doing all her marketing. Her books are sold in Amazon, Barnes and Noble, and others. Her 13th book under Ukiyoto was released in January 2023, The Lucas Journaling Method. A large part of her success is that she blogs and posts of Facebook daily, and whenever we meet she always has a ton of interesting stories to tell.
A firm, consistent belief that one’s story is interesting– this requires one to truly embrace everything about oneself. This does not imply saying that everything about oneself needs no improvement or change. Thus, if one is very good at analysis now, then embrace it; embrace it as well if today one is mediocre. Embracing is caring, and caring leads to improvement. Good writers are always looking to improve some aspect of their being.
Most people would be very good at more than two things, and because of that they can potentially exploit more than one hypthenated niche. One of the world’s favorite authors, Stephen King, is a master of English-Horror (fiction) who also wrote a wonderful book On Writing where he displays strength in the niche English-Writing Craft (non-fiction).
Belief in one’s story gives life to that story, but ultimately, what one is known for will depend on which part of one’s portfolio gets the most readership. It could take a lot of time to find that out. Therefore, it is more important to start something sooner rather than later — propose to a publisher within a month or two of coming up with an 8,000-word book — and adjust along the way.
(Q.C., 23_0207)



























